Encourage your customers to buy 3 magazines. They can help the environment.
Talk to your neighbors and family about age-appropriate magazines you can suggest; be sure to mention the FROG page/titles and the helpful Readers Interest Guide.
If people say that they don’t need magazines what could you say to encourage them to buy magazines? Do they currently subscribe to magazines that they want to renew? Do they need to give a gift to someone? Do they want to support our military personnel?
How would you handle a situation in which the person you’re talking to doesn’t want to buy any magazines? Act out those types of interactions with your group to determine the best way to handle those situations.
Know how to market to your potential customers, pointing out magazines that you think they would enjoy. Use your list as a reference.
Identify yourself as a Girl Scout by wearing your membership pin, age level uniform, or Girl Scout t-shirt or other article of clothing. Why do you think it’s important for people to recognize you as a Girl Scout?
When contacting a prospective customer, introduce yourself with your first name, why you are contacting them, your sales goal and the goal of your group? Why should you give this information?
What careers are involved with magazines? Do you or your group members know anyone who has a job that is related to magazines? Whether in person or over the phone, plan to contact people who have a career with magazines about the work they do and what’s involved.
The words below are useful for describing the magazines you are selling. Circle the words that you want to use and create statements with them that will help you reach your goal. What other words do you think would be helpful in selling magazines?
In 2010 over 20% of emails sent to prospective subscribers resulted in an order at American Publisher’s website, and the average online order was $48.62 which means that each email sent averaged $10.21 in sales. How many emails do you need to send to earn a possible extra $100 in sales?
Mention combo deals with two related magazines for one low price (for example, if your aunt enjoys photography suggest the combo offer of American Photo and Popular Photography & Imaging). Figure out how much money a subscriber could save buy purchasing a combo offer instead of buying both magazines separately. Research the cost of magazines when you’re at the grocery or bookstore and compare them to the American Publisher’s price. For each of those magazines calculate how much money can be saved by subscribing through the catalog.
What do you and your group want to do with the money you raise by selling magazines? Is there an activity or project you’ve been thinking about? Or should you have a brainstorming session to decide how to use your earnings? Research the costs involved in each activity, and calculate how many magazines you need to sell to reach your goal. Create an individual and group plan and use the goal chart to keep track of your progress.
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